The Notion That Once an Expectation Is Set, Even If

question 11

Multiple Choice

The notion that once an expectation is set, even if it is not accurate, we tend to act in ways that are consistent with that expectation is called:

• A) self-fulfilling prophecy.
• B) self-actualization.
• C) peak experiences.
• D) self-projection.

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Definitions:

Brand Audit

A comprehensive examination of a brand's current position in the market compared to its competitors and a review of its effectiveness.

Firm Activities

Actions or tasks undertaken by a business in pursuit of its goals, which can range from operational to strategic in nature.

Customer Journey

The complete sequence of experiences that customers go through when interacting with a company and its products or services, from initial awareness to post-purchase.

Touchpoints

Refers to the various points of interaction between a brand and its customers, across different channels and moments in the customer journey.