The ______ Should Serve Not Only the Audience Members but Should

question 39

Multiple Choice

The ______ should serve not only the audience members but should also reflect what your client wants.

• A) benefits and features
• B) audience needs
• C) call to action
• D) tone of voice

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Definitions:

Goodwill

An intangible asset originating from the acquisition of one company by another for a premium on the value, representing the reputation, brand, or other competitive advantages of the company.

Non-Controlling Interest

An ownership interest in a corporation where the stake does not grant the holder the control over the company's operations and policies.

Buildings And Equipment

Long-term tangible assets owned by a business for use in the production or supply of goods and services, for rental to others, or for administrative purposes.

Entity Method

An accounting approach used in preparing consolidated financial statements where investments are recorded based on the parent company's percentage interest in the net assets of the subsidiary.