In Writing for Marketing, the ______ Should Serve as a Key

question 23

Multiple Choice

In writing for marketing, the ______ should serve as a key part of your piece.

• A) closing elements
• B) opening lines
• C) main body copy
• D) headline

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Definitions:

Financial Investment

Allocating money into an asset or a project with the expectation of generating income or profit.

Government Bond

A type of investment where an investor loans money to a government in exchange for periodic interest payments plus the return of the bond's face value at maturity.

Moral Hazard

The situation where one party in a transaction has the opportunity to take risks because they know the other party will bear the costs.

Portfolio's Risk

Portfolio's risk is the level of uncertainty associated with the returns on a collection of assets held by an investor.