______ Need to Understand Their Audience Members Just as Much

question 33

Multiple Choice

______ need to understand their audience members just as much as anyone else in the field of media.

• A) Janitors
• B) Chefs
• C) Cooks
• D) Copywriters

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Definitions:

Political Priming

The process by which exposure to a stimulus influences the response to a subsequent stimulus, by activating a political concept or schema.

Strategy Frame

A cognitive structure or approach guiding the selection and implementation of strategies in problem-solving or decision-making processes.

Agenda Setting

A communication theory that suggests the media has the power to determine which issues are considered important by the public.

Media

Means of mass communication, including newspapers, television, radio, and the internet, that disseminate information or entertainment to a wide audience.