______ Is Where You Describe the Evidence That Explains Why

question 29

Multiple Choice

______ is where you describe the evidence that explains why your approach to this promotion makes sense.

• A) Objective statement
• B) Support statement
• C) Creative brief
• D) Brand

---

Definitions:

Simmel

Georg Simmel, a German sociologist and philosopher who explored the dynamics of social relationships and the nature of society.

Dyad

A social group consisting of two persons, the simplest form of human social interaction.

Triad

A social group consisting of three members, with specific dynamics and interactions distinct from larger or smaller groups.

Groupthink

A phenomenon where the desire for harmony or conformity in a group results in an irrational or dysfunctional decision-making outcome.