In Public Relations, Good Practitioners Understand That Sending a Message

question 5

Multiple Choice

In public relations, good practitioners understand that sending a message is important but receiving feedback from the recipients of that message ______.

• A) also matters.
• B) doesn't really matter.
• C) is annoying.
• D) is expensive.

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Definitions:

Display Rules

Cultural norms that dictate how we must modify our facial expressions to make them fit particular situations.

Emotion Work

Efforts to change the intensity or quality of feelings to bring them into line with the requirements of the occasion.

Emotion Labor

The process of managing and modifying one's emotional expressions as part of fulfilling the emotional requirements of a job.

Feeling Rules

Norms that dictate which emotions are appropriate for particular roles in a social context.