Websites Associated with Traditional Media Powers Have ______ When Compared

question 38

Multiple Choice

Websites associated with traditional media powers have ______ when compared to independent sites.

• A) a much bigger reach
• B) a much smaller reach
• C) the same reach
• D) no reach

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Definitions:

Rescorla-Wagner

A model proposing that the strength of a conditioned response depends on the unexpectedness of the unconditioned stimulus.

Comparator Theory

The theory that the ability of a particular stimulus to elicit a conditioned response (CR) depends upon a comparison of the level of conditioning to that stimulus and to other stimuli paired with the unconditioned stimulus (UCS).

Attentional Theory

The theory or set of theories that describe how individuals focus on specific stimuli and how this focus affects perception and cognitive processes.

Blocking Effect

A phenomenon in learning where the presence of an established condition stimulus prevents the acquisition of a new conditioned stimulus.