The Lead of the Expanded Inverted-Pyramid Story Should Be a Single

question 15

True/False

The lead of the expanded inverted-pyramid story should be a single sentence, 25-35 words, that captures as much of the 5W's and 1H as possible.

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Definitions:

Maximize

To increase to the greatest possible amount or degree.

Minimize

To reduce something to the smallest possible level or amount.

Profits

The financial gains obtained when revenues exceed the costs and expenses incurred to operate the business.

Total Costs

The sum of all costs incurred by a business in producing a certain amount of goods or services.