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Social Media Metrics
Are measurements used to gauge the performance and effectiveness of social media campaigns.
Brand Liking
A consumer's positive attitude or affection towards a brand, influenced by personal experiences, advertising, and perceptions of quality, leading to brand loyalty and advocacy.
Media Mentions
Refers to the number of times a brand, product, or service is mentioned or featured in various media outlets.
Engagement
The degree of attention, interest, or involvement that an individual demonstrates towards something or someone, especially in contexts like social media or customer relations.
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