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What was the first important result of the first Global Refugee Forum?
Advertising Impact
The effect or influence advertising campaigns have on consumer awareness, attitudes, preferences, and ultimately, purchasing behavior.
Unipolar Emotions
Emotions that are experienced on a single continuum ranging from the presence to the absence of the emotion, rather than being opposite to another emotion.
Mixed Emotions
Feeling two or more contradictory emotions at the same time towards a single object, person, or situation.
Service Script
A predetermined, structured guideline for service encounters, outlining how service providers should interact with customers.
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