​Which Would Be the Least Desirable Reason to Initiate a New

question 74

Multiple Choice

​Which would be the least desirable reason to initiate a new development project?

• A)To take advantage of a new sales opportunity
• B)​To solve an internal business problem
• C)To respond to a legislative requirement​
• D)​To take advantage of new technology

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Definitions:

Cognitive Dissonance

The mental discomfort experienced by an individual who holds contradictory beliefs, values, or attitudes, especially in relation to behavioral decisions and attitude change.

Alternative Evaluation

The stage in the consumer decision-making process where potential options are assessed and compared based on criteria like price, quality, and features.

Purchase Outlet

A specific place, whether physical or online, where consumers can buy goods or services.

Purchase Timeline

A defined period during which a buyer progresses from recognizing a need to completing a purchase.