N-Joi Ice Cream Was Facing Competition to Their Flagship Brand

question 84

Multiple Choice

N-joi Ice Cream was facing competition to their flagship brand of "black currant ice cream".The competitor began offering three varieties of "black currant ice cream." N-joi decided to counter the threat by introducing five new varieties of ice creams.Which competitive strategy is N-joi implementing?

• A) cost leadership
• B) product differentiation
• C) cost differentiation in the segment
• D) service focus

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Definitions:

Foreign Investment

Investment in a country by individuals, companies, or governments from another country, often in the form of buying businesses or securities.

Global Entry Strategies

Approaches and methods used by companies to enter international markets and establish a presence in global business.

Organic Yogurt

Yogurt made from milk produced by organic farming methods, without the use of synthetic fertilizers or pesticides.

Least Risky Strategy

describes the approach or plan of action that exposes an entity to the minimal amount of risk or potential for loss.