N-Joi Ice Cream Was Facing Competition to Their Flagship Brand

question 84

Multiple Choice

N-joi Ice Cream was facing competition to their flagship brand of "black currant ice cream".The competitor began offering three varieties of "black currant ice cream." N-joi decided to counter the threat by introducing five new varieties of ice creams.Which competitive strategy is N-joi implementing?

• A) cost leadership
• B) product differentiation
• C) cost differentiation in the segment
• D) service focus

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Definitions:

Coastal Wetlands

Ecologically rich areas located at the interface between land and sea, known for buffering coastal storms and providing habitat for numerous species.

Waterborne Pollutants

Contaminants that are carried into streams, rivers, lakes, and oceans, typically from runoff, affecting water quality and ecosystem health.

Limestone Production

The process of extracting and processing limestone to use in building materials, agriculture, and industry.

Swordfish

A large, predatory fish known for its long, flat bill, often sought after for sport fishing and as a delicacy in cuisine.