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Senders frequently receive more messages than they can process, a concept known as message complexity.
Opportunity Cost
Represents the benefits that are missed or foregone when choosing one option over another.
Implicit Costs
Costs that represent the opportunity costs of using resources that the firm already owns, not involving direct monetary payment.
Explicit Costs
Direct, out-of-pocket expenses incurred in conducting an activity or business operation.
Economic Profit
The difference between total revenues and total costs, including both explicit and implicit costs, indicating the financial gain in an economic activity.
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