Examlex
What is incrementalism, relative to public policy?
Jingles
Short, memorable songs or tunes used in advertising to convey a product's attributes or benefits and to increase brand recall.
Advertising Wearout
The phenomenon where an advertisement loses its effectiveness due to repeated exposure over time, leading to audience boredom and a decline in response rates.
Advertising Burnout
A situation where consumers become indifferent to advertising messages after being exposed to excessive amounts of advertising.
Sleeping Effect
A phenomenon where the persuasiveness of a message increases with time after it has been initially discounted or forgotten.
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