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What are the three main epistemological approaches?
Product Line Extension
The addition of new products to an existing product line, usually closely related to one or more of the existing products, aimed at capturing a wider segment of the market.
Advertising Costs
Refers to the expenses incurred by a company to promote its products or services through various media channels such as television, radio, digital platforms, etc.
Clorox Co.
A global company specializing in consumer and professional products in the cleaning, household, and lifestyle sectors.
Family Branding
A marketing strategy where a single brand name is used for selling multiple related products, leveraging brand equity to promote new products.
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