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Which theorist was a proponent of critical theory?
VALS Typology
A classification system that segments consumers based on their values, attitudes, and lifestyles to predict behavior.
Makers
Makers are individuals or groups engaged in the creation or manufacture of goods, often emphasizing handcrafted and uniquely designed products.
VALS Typology
A psychographic segmentation tool that categorizes consumers into eight distinct types based on their values, attitudes, and lifestyles.
Achiever
An individual who shows a high level of accomplishment or success, particularly in setting and reaching goals.
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