Ajax Is One of the Customers of a Well-Known Linen

question 41

Multiple Choice

Ajax is one of the customers of a well-known linen manufacturing company.Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value.Under the given circumstances, Ajax's RFM score is most likely ________.

• A)155
• B)511
• C)555
• D)151

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Definitions:

Demand

The quantity of a good or service that consumers are willing and able to purchase at various prices during a given period.

Income

The amount of money received by an individual or group over a certain period, often derived from work, investments, or business activities.

Utility Function

A mathematical formula that represents a consumer's preference ranking for various bundles of goods.

Budget Line

A graphical representation that shows all the possible combinations of two goods or services that can be purchased with a given budget, keeping the price of both goods constant.