Which of the Following Observations About RFM and OLAP Reports

question 18

Multiple Choice

Which of the following observations about RFM and OLAP reports is true?

• A) RFM is more generic than OLAP.
• B) OLAP reports are more dynamic than RFM reports.
• C) RFM reports have measures and dimensions.
• D) RFM reports can drill down into the data.

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Definitions:

Fear Appeal

A marketing strategy that uses threat or the prospect of negative consequences to motivate consumers to take a desired action.

Dial Soap

A brand of personal care products known for its antibacterial soap and body wash.

Comparative

Pertaining to or involving the comparison of two or more entities to identify similarities and differences.

Online Trading Service

Platforms or services that allow individuals to buy and sell securities or commodities over the internet.