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What Is an RFM Analysis

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What is an RFM analysis?


Definitions:

Experimenters' Predictions

The hypotheses or expected outcomes that researchers have before conducting an experiment, which can influence the results due to bias.

Retention

The act of holding onto information, skills, or memory over time.

Learning

The process of acquiring new understanding, knowledge, behaviors, skills, values, attitudes, or preferences through study, experience, or teaching.

Cram

To study intensively over a short period of time, typically in preparation for an examination.

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