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What are the Five Ks, and what is their significance for the Sikh religion?
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Businesses or individuals that purchase goods from manufacturers or wholesalers and sell them directly to consumers.
Consumers
End users who purchase goods or services for personal use, driving demand in the economy and influencing market trends and developments.
Indirect Marketing Channel
When one or more intermediaries work with manufacturers to provide goods and services to customers.
Expertise Power
When a channel member uses its expertise as leverage to influence the actions of another channel member.
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