What Is the Definition of the Following Term

question 106

Short Answer

What is the definition of the following term:
-neisheng waiwang:

---

Definitions:

Long Lead Time

The extended duration between the initiation and completion of a process, often used in the context of manufacturing or supply chain management.

Wasted Coverage

Situations where marketing efforts reach individuals outside the target market, resulting in inefficiency and wasted resources.

Media Divergence

The trend of media platforms and outlets becoming more varied and specialized, catering to niche audiences and interests.

Advertising Spillover

The effect that advertising for one product or brand has on another due to overlap in customer base or market.