What Is the Definition of the Following Term

question 23

Short Answer

What is the definition of the following term:
-Daozang:

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Definitions:

Trade Advertising

Marketing efforts directed towards industry stakeholders, such as wholesalers and retailers, to promote products or services.

Direct-Mail Advertising

Advertising that is mailed directly to the customer or industrial user.

Cooperative Advertising

A marketing arrangement where both a manufacturer and retailer or distributor share the cost and execution of an advertising campaign.

Knowledgeable Salesperson

A sales professional who possesses a deep understanding of their product, the market, and customer needs to effectively guide and influence purchasing decisions.