Name the Four Stages of the BPM Process and Summarize

question 71

Essay

Name the four stages of the BPM process and summarize the activities in each.

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Definitions:

Gap Analysis

A type of analysis that compares the differences between the consumer’s expectations about and experiences with a service based on dimensions of service quality.

Diversification Analysis

Diversification Analysis involves assessing the potential benefits and risks of expanding a company's range of products or markets as a strategy to reduce dependence on a single product or market.

Product Development

The process of bringing a new product or service to market, from ideation through design, manufacturing, and marketing.

Market Penetration

A metric showing the extent of purchases or uptake of a product or service against the total possible market for it.