The Gathas Are

question 114

Multiple Choice

The Gathas are

• A) sacred fires.
• B) hymns attributed to Zarathushtra.
• C) priests.
• D) sacrifices.

---

Definitions:

Cause Marketing

A partnership between a for-profit business and a non-profit organization to mutually promote and benefit from social or environmental causes.

Societal Responsibility

The obligation of an organization to act in ways that benefit society at large, beyond its own interests.

Stakeholder Responsibility

The obligation of organizations to act in ways that recognize and address the impacts of their decisions and activities on all stakeholders, including employees, customers, communities, and shareholders.

Mass Marketing

A strategy aiming to reach the largest possible audience through widespread media channels without customization for specific market segments.