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Hierarchical diffusion and contagious diffusion often work together.
Overseas Markets
Foreign sectors where goods, services, and investments cross national borders for trade.
Multidomestic Corporations
Companies that operate in multiple countries, adapting their products and practices to each local market.
Independent Companies
Businesses that operate on their own, without being controlled by or affiliated with a larger conglomerate or parent company.
Expatriates
Individuals who live and work outside their native country, often for a specified period and for professional reasons.
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