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Marketing Tactics
Specific actions, techniques, or strategies used to achieve marketing goals, such as promotions, advertising campaigns, and social media engagement, tailored to target audiences.
Generic Business Strategy
A basic strategy for achieving competitive advantage that can be adopted by any firm, typically categorized into cost leadership, differentiation, and focus strategies.
Competitive Advantage
The attribute that allows an organization to outperform its rivals, gained through offering greater value to consumers or operating more efficiently.
Annual Business Plan
A yearly roadmap outlining business objectives, strategies, and actions to be undertaken to achieve the company’s goals.
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