A Young Child Often Can Recognize Many Common Birds (E

question 52

Multiple Choice

A young child often can recognize many common birds (e.g., robins, cardinals, blue jays, gold finches, etc.) as birds, but is stumped when presented with a picture of an exotic-looking peacock. This inability to extend the learned generalization to a novel species illustrates the _______ theory of concept learning.

• A) transfer
• B) feature
• C) prototype
• D) exemplar

Understand the concept of experiential products and their marketing challenges.

Comprehend the role of sustainability in market planning and forecasting.

Recognize the importance of continuous innovation for maintaining competitive advantage.

Understand the use of social media and online communities in the idea generation phase of NPD.