The Process by Which an Event Is Recalled from Long-Term

question 58

Multiple Choice

The process by which an event is recalled from long-term memory and processed in short-term memory is known as _______-generated priming.

• A) retrieval
• B) transfer
• C) self
• D) episode

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Definitions:

Situational Influences

External factors that can affect consumer behavior and decision-making processes at the time of purchase, such as physical environment, social situation, or time factors.

Need-Satisfying Benefits

Need-satisfying benefits are aspects of a product or service that fulfill explicit or implicit needs of the consumer, contributing to its perceived value.

Distribution Outlets

Points of sale or channels through which products are made available to customers.

Need-Satisfying Benefits

The advantages or positive outcomes that a product or service provides to fulfill the specific needs of a customer.