Businesses Typically Have Distinct Logos That Serve as Their Signature

question 101

Multiple Choice

Businesses typically have distinct logos that serve as their signature or trademark for the kind and quality of product or service they deliver. While driving on the interstate, you often see large blue road signs displaying groupings of logos for specific vendors of gasoline, lodging, and food. Your reaction to these signs (e.g., relief, disappointment, fatigue, hunger, etc.) illustrates the classical conditioning phenomenon of

• A) stimulus generalization.
• B) higher order conditioning.
• C) sensory preconditioning.
• D) conditioned emotional responding.

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Definitions:

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