John Watson Argued That Learning Could Be Best Understood by Studying

question 23

Multiple Choice

John Watson argued that learning could be best understood by studying

• A) self-reports obtained from acutely introspective individuals.
• B) the effects of intervening variables on behavior.
• C) directly observable and measurable behaviors.
• D) the antecedents and consequences of behaviors.

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Definitions:

Goodwill

An intangible asset that arises when a company acquires another business for more than the fair value of its assets.

Buying Decision

The process and final determination made by consumers or organizations when choosing among different products, services, or suppliers.

Goodwill

An intangible asset that represents the value of a company's brand name, customer relationships, employee morale, and other factors that improve a company's business prospects.

Service to Customers

The act of providing support and assistance to buyers before, during, and after a purchase to ensure a satisfactory experience.