Examlex
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Routine Problem Solving
A decision-making approach used for frequently encountered, low-involvement purchase decisions, involving minimal effort and consideration.
Consumer Touchpoints
A marketer’s product, service, or brand points of contact with a consumer from start to finish in the purchase decision process.
Purchase Decision Process
The stages consumers go through before, during, and after making a purchase, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Consumer Purchase Decision Process
The sequence of steps consumers go through, from recognizing a need or want to the post-purchase evaluation.
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