Examlex
Can there ever be only one approach to archaeology? Why or why not?
Noise
In communication, external or internal factors that interfere with the reception of a message.
IMC Process
Integrated Marketing Communications; a strategic approach to ensure that all brand contacts received by a customer or prospect are relevant to that person and consistent over time.
Interference
In communication, any external or internal factors that distort or hinder the delivery and comprehension of a message.
AIDA Model
A marketing model that outlines the stages a consumer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.
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