Differently from Multinational Segmentation, Global Segmentation Aims to Identify Similar

question 5

Multiple Choice

Differently from multinational segmentation, global segmentation aims to identify similar segments in different countries. The different country segments can then be grouped in homogeneous horizontal segments with a standardized global marketing strategy. The best segmentation methods that can be used to identify horizontal segments are psychographics and ___________________.

• A) demographics
• B) cultural segmentation
• C) geodemographics
• D) benefit segmentation
• E) usage segmentation

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Definitions:

U.S. Department Of Labor

A federal department responsible for promoting the welfare of job seekers, wage earners, and retirees in the United States, ensuring work-related benefits and rights.

Worker Resistance

Actions taken by employees to oppose changes, policies, or practices in the workplace perceived as harmful or unfair.

Employee Flexibility

The ability of employees to adapt to changes in their work environment or job responsibilities, often involving variable schedules or skillsets.

Time And Motion Studies

Systematic examinations and analyses of work processes to improve efficiency by reducing waste and unnecessary actions.