Provide Examples of Firms Pursuing Each of the Four Ways

question 5

Essay

Provide examples of firms pursuing each of the four ways firms can expand their businesses using the Ansoff approaches: Market Penetration, Market Development, Product Development, and Product/Market Diversification.

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Definitions:

Taking Responsibility

The act of acknowledging one's role in a situation and accepting the consequences of one's actions, decisions, or mistakes.

Perpetuate

To cause something to continue indefinitely or for a prolonged period, often in a way that is considered undesirable.

Social Planning

The process of designing and implementing societal interventions, programs, and policies aimed at addressing social needs, improving community welfare, and fostering societal development.

Locality Development

Locality development emphasizes the involvement and empowerment of community members in the process of identifying and addressing their own needs to improve their local area.