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It Is Important for Marketers to Use All Components of PESTEL

question 9

Essay

It is important for marketers to use all components of PESTEL when comparing markets in other countries. Take electric cars as an example, and explain what the marketer could learn in each of the six areas.


Definitions:

Equities

Shares or stocks representing an ownership interest in corporations, providing a claim to part of the firm's assets and profits.

Global Investments

Investing in assets or securities from around the world to diversify investment portfolios and manage risk.

U.S. Investments

Financial investments made within the United States, encompassing a wide range of asset classes, including stocks, bonds, and real estate.

Defined Benefit Plan

A type of pension plan in which an employer promises a specified pension payment upon retirement, based on the employee's earnings history, tenure of service, and age.

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