Marketing Has Been One of the First Organizational Functions to Be

question 3

Multiple Choice

Marketing has been one of the first organizational functions to be affected by and respond to _____________________ by advocating a fundamental shift to a more customer-centered organization.

• A) privacy concerns raised by Big Data
• B) privacy concerns raised by the internet and social media
• C) the changing balance of power in favor of customers
• D) the consumer advocacy movement
• E) supply and demand balance affected by the internet

---

Definitions:

Discontinued Operations

Parts of a company's core business or segments that have been sold, disposed of, or ceased to operate.

Continuing Operations

Continuing operations refer to the sections of a company's business that it expects to continue for the foreseeable future, defining its ongoing, core activities.

Financial Statements

Formal records of the financial activities and condition of a business, person, or other entity, typically comprising the balance sheet, income statement, and statement of cash flows.

Bold-face Type

A font style that is darker and thicker than the surrounding text to emphasize importance.