A Recent McKinsey Article Found a Number of Key Issues

question 10

Multiple Choice

A recent McKinsey article found a number of key issues will define marketing leadership in the near future EXCEPT for which of the following.

• A) balance a global reach with a local touch
• B) find effective ways to reach the new, informed and vocal consumer
• C) learn to market effectively in dynamic technology and media environments
• D) redefine marketing's position as a strategic function shaping a company's future with its knowledge of global market and accountability for results
• E) reinvent marketing as a cost center providing support functions for the rest of the firm

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Definitions:

Natural Justice

The principle of fairness in all legal and administrative decisions, ensuring processes are conducted without bias.

Fair Hearing

A judicial or quasi-judicial procedure ensuring an unbiased tribunal, notice, an opportunity to be heard, and the right to present and refute evidence.

Harassment

Occurs when a member of an organization treats an employee in a disparate manner because of that person’s sex, race, religion, age, or other protected classification.

Verbal Abuse

The use of words to cause harm to the person being spoken to, including insults, threats, or excessively harsh criticisms.