From Your Understanding of Global Market Leadership and Your Observations

question 7

Essay

From your understanding of global market leadership and your observations of the current state of business throughout the world, what do you see as the two greatest challenges facing global marketers in the coming years?

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Definitions:

Demographic Factors

Characteristics of a population used in market research to segment consumers, such as age, gender, income, education, and marital status.

Millennials

A demographic cohort following Generation X and preceding Generation Z, typically born between the early 1980s and mid-1990s to early 2000s, known for their familiarity with communications, media, and digital technologies.

Global Marketing

A marketing strategy that consciously addresses customers, markets, and competition throughout the world.

Zone

A specific area or segment within a larger space, designated for a particular purpose or activity.