_________________ Refers to Any Paid Consumer or Trade Communication Program

question 8

Multiple Choice

_________________ refers to any paid consumer or trade communication program of limited duration that adds tangible value to a product or brand, involving international players.

• A) Periodic global advertising
• B) International sales promotion
• C) International personal selling
• D) International marketing communications
• E) International sponsorship

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Definitions:

Poorest Fifth

The segment of a population that falls within the lowest 20% in terms of income or wealth distribution.

United States Agency For International Development

A U.S. government agency responsible for administering civilian foreign aid and development assistance.

Short-range Plans

Plans created to achieve or accomplish goals or objectives within a short time frame, typically less than one year.

Technology Adoption

The process by which individuals and organizations begin to use and integrate new technology into their operations.