The IMC or ______ Approach Recognizes That the Various Elements

question 3

Multiple Choice

The IMC or ______ approach recognizes that the various elements of a company's communication strategy must be not only carefully coordinated, but their impact as a whole on the market should also be considered.

• A) integrated marketing communications
• B) integrated marketing coordination
• C) international marketing coordination
• D) international marketing communications
• E) integrated marketing cost-containment