There Are Five Promotional Elements Included in Integrated Marketing Communications

question 10

Essay

There are five promotional elements included in integrated marketing communications: advertising, publicity and public relations, sales promotion, direct marketing, and personal selling. Select a product whose marketing you are familiar with and a country outside of your own that you know. Explain how each of the five elements could be used in the promotional mix and include examples of how these elements could leverage each other.

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Definitions:

Parallel Processing

In cognitive science and computer science, it refers to the ability of the brain or a computer to process multiple tasks simultaneously.

Inattentional Blindness

Inattentional blindness is the psychological phenomenon where an individual fails to perceive an unexpected stimulus in plain sight due to focusing attention on another task or aspect.

Dual Processing

The principle that information is often simultaneously processed on separate conscious and unconscious tracks in the human mind.

Synchronized Activity

Involves multiple components or individuals acting in unison and coordination, often seen in systems or group behaviors.