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Marketers Work Hard to Establish Value by Setting a Reasonable

question 9

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Marketers work hard to establish value by setting a reasonable price that matches firm policies and objectives. Customers don't often care about that; they are interested in what the product will cost them. What are the elements of cost that a customer includes beyond the "sticker price" to develop the price that provides value to him or her?


Definitions:

Spermatogenic Cells

The cells that give rise to sperm cells.

Bulbourethral Glands

Glands that lie beneath the prostate and empty their fluid into the urethra. Their fluid aids in sperm movement.

Glans Penis

A cone-shaped structure at the end of the penis.

Bulbourethral Gland

A gland in males that secretes a fluid into the urethra to lubricate the urethra and neutralize acids during sexual arousal.

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