In the Past, Forecasting Often Relied on Linear Development, but Today

question 5

Multiple Choice

In the past, forecasting often relied on linear development, but today trends are paradoxical. Three important paradoxical trends are 1) the increasing power of multinational firms versus the fragility of multinationals, 2) media reach versus fragmentation of media, and 3) _______________________.

• A) marketing manager thought versus marketing management action
• B) the WTO versus the UN
• C) the pace of infrastructure development versus the pace of technology improvements
• D) rich versus poor
• E) linear development versus circular development

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Successful Marriage

A marital relationship characterized by mutual respect, love, and commitment, which adapts to challenges over time.

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