In the Past, Forecasting Often Relied on Linear Development, but Today

question 5

Multiple Choice

In the past, forecasting often relied on linear development, but today trends are paradoxical. Three important paradoxical trends are 1) the increasing power of multinational firms versus the fragility of multinationals, 2) media reach versus fragmentation of media, and 3) _______________________.

• A) marketing manager thought versus marketing management action
• B) the WTO versus the UN
• C) the pace of infrastructure development versus the pace of technology improvements
• D) rich versus poor
• E) linear development versus circular development

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Definitions:

Kansas

A U.S. state located in the Midwestern part of the country, known for its agricultural outputs, like wheat and corn, and as the setting of the famous novel "The Wizard of Oz."

Primary Succession

Primary succession is an ecological process of community development that occurs in an environment previously uninhabited by living organisms, starting from bare rock or barren soil.

Lava

The molten rock expelled by a volcano during an eruption, which solidifies as it cools to form igneous rock.

Sand Dunes

Natural formations of sand accumulated by wind or water flow, often found in deserts and coastal regions.