This Decision-Making Tool Studies the Expected Outcomes of a Policy

question 40

Multiple Choice

This decision-making tool studies the expected outcomes of a policy proposal while also calculating the expected financial impact.

• A) cost-benefit analysis
• B) risk assessment
• C) implementation analysis
• D) forecasting

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Definitions:

Marketing Strategy

A comprehensive plan designed to achieve the marketing objectives of a business, maximizing the market potential of its products or services.

Target Market

The specific group of consumers at whom a company aims its products and services.