Examlex
Not every state has laws that require motorcyclists to wear helmets even though they have been shown to reduce the severity of injuries in the event of an accident. States without these laws have weighed the criterion of ______ more strongly than effectiveness.
Below-market Pricing
The strategy of setting prices lower than the prevailing market rate to attract customers or gain market share.
Penetration Pricing
A marketing strategy where a product is priced lower than the competition to gain market share rapidly, with the potential to increase prices later.
Below-market Pricing
Setting the price of a product or service lower than the prevailing market rates to attract customers or gain market share.
Above-market
Pricing or valuing something higher than the general market rate or expected standard.
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