If the Researcher Uses the Quantitative Method First, Then the Design

question 17

Multiple Choice

If the researcher uses the quantitative method first, then the design is ______.

• A) concurrent
• B) sequential
• C) exploratory
• D) explanatory

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Definitions:

Brand Extension

A strategy where a company uses an existing brand name to launch a product in a different category, leveraging the brand's equity to enter new markets.

New Market Segment

Identifying and targeting a previously unrecognized or newly created portion of the market characterized by distinct needs, preferences, or demographic profiles.

Product Class

A category of products that serve a similar function or are targeted towards a similar consumer base, often competing within the same market.

Brand Dilution

The weakening of a brand's power or credibility, often caused by overextension of the brand name or excessively broad product offerings.