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How can a researcher avoid spurious associations when conducting research?
Corporate Crisis Management
The process by which a business or organization plans for, responds to, and recovers from a significant negative event affecting its reputation or operations.
Social Activism
Efforts to promote, impede, direct, or intervene in social, political, economic, or environmental reform with the desire to make changes in society.
AT&T
An American multinational conglomerate holding company and one of the world's largest telecommunications companies.
American Tobacco
A company engaged in the production and marketing of tobacco products in the United States.
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