Examlex
A given racial/ethnic group's degree of success in assimilating into American culture is inversely related to that group's level of gang activity over time.
Purchase Motivation
The underlying reasons or driving forces behind consumers' decisions to buy products or services.
Information Search
The process by which consumers seek out information about products, services, or brands to make informed purchasing decisions.
Buyer Decision Process
The steps a consumer goes through, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Post-Purchase Processes
The series of steps and activities that occur after a consumer has bought a product, including evaluation of satisfaction and potential for repeat purchase.
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